Counter sales surge as JJ customers embrace kiosks

JJ Foodservice has hit a major milestone in transforming its in-person shopping experience through its self-service kiosks

Since launching in April, a successful roll-out of the kiosks across all branches has driven a 30% increase in counter-area sales.

Michael Dudley, chief technology officer at JJ Foodservice, said: “This result underscores strong customer adoption and the effectiveness of our technology-led approach. The initiative reflects our commitment to convenience, speed, and innovation – all aimed at delivering the best possible experience for our customers.”

Kiosks are now available in all 12 JJ Foodservice branches, giving counter customers access to the same exclusive deals offered through JJ’s click-and-collect service.

The rollout marks a significant step forward in JJ’s strategy to enhance customer experience through smart, scalable technology.