Author Archives for David

Smartphone app

Wholesalers roll out WhatsApp to retailers

March 17, 2023 4:39 pm Published by Leave your thoughts

Two wholesalers have launched WhatsApp to support their retailers with direct digital communications Bestway and Sugro have both extended their digital services to include WhatsApp for customers, with both wholesalers launching this week. Once retailers have opted into the service,... Read more


E-commerce focus for Sugro and PepsiCo

March 6, 2023 9:25 am Published by Leave your thoughts

Buying group Sugro is partnering with PepsiCo to improve e-commerce performance with targeted advertising focused on different customer groups By ‘split testing’ adverts, businesses can target multiple versions of an advert at separate customer profiles, in order to identify which... Read more


Sugro logo

Sugro member app adds industry-first options

July 22, 2022 9:53 am Published by Leave your thoughts

Users of Sugro’s member app will now get a more personalised experience, after the buying group unveiled a raft of industry-first features. In partnership with e-commerce provider b2b.store, Sugro’s enhanced app allows members to take advantage of in-platform communications to... Read more


What is Software as a Service?

April 19, 2022 4:19 pm Published by Leave your thoughts

b2b.store CEO Rob Mannion explains what one of the biggest emerging trends in e-commerce means and how wholesalers can profit When e-commerce first arrived on the wholesale scene, it was very much the domain of the big wholesalers. Not only... Read more